Maximize IP Value

Traditionally, innovation efforts have narrowly focused on internal R&D programs. At one time that may have been enough. But, recent studies show that there is no direct correlation between R&D spending and profits or shareholder value. In today's marketplace, executives know that they are more likely to come up with the next "brand new thing" if they approach innovation as an integrated business issue.

As executives lead their organizations to be more innovative and expand their collaboration efforts, they are recognizing the unmistakable connection between innovation and IP. When developed and employed strategically, IP may be used to protect their innovation investment and maximize the success of the collaboration.

A program that integrates innovation and IP will:

1. Provide educational opportunities that describe the value of IP and create a process to identify, capture and visualize existing IP
2. Mine, examine and analyze IP
3. Align strategic IP objectives and business goals
4. Create new inventions from human capital and document strategic IP
5. Review and develop a powerful IP portfolio
6. Build an IP value story
7. Process Engineering