Best-in-class companies recognize the benefits and importance of extracting value from their entire intellectual property (IP) portfolio. These market leaders know that IP must be leveraged for more than just defensive purposes if they are to maximize its full potential. A systematic, proactive approach aligns IP portfolios with business strategies, so that human capital, innovation, and invention reflect and support the vision of the business. As a company asset, IP becomes a source of value and profitability. For example, when employed strategically, IP can be used to:
- Drive growth and profitability in commercial initiatives
- Create sustainable competitive advantages
- Secure new market opportunities
- Protect key products and services, commercial applications, and business methods
- Generate high-margin incremental revenue
Case Study #1 assesses the relative strength of a company's IP with regard to competitive IP. A solid, well-designed IP portfolio and relative value analysis can increase investment opportunities or can be used to support M&A activities.
Case Study #2 reports on IP due diligence results that impact a corporation positively by decreasing the purchase price of its joint venture.
Case Study #3 reveals how a valuable strategic IP plan can drive profitability and determine IP investments.
Case Study #4 exhibits the benefits of a strong IP portfolio and the value of turning ideas into tangible assets in order to create an IP management process and initiate cultural change.
Case Study #5 demonstrates that the profitable approach to protecting your market space from competitors is strategic.
Case Study #6 demonstrates how the marketing and R&D staff worked together to direct invention into appropriate markets and minimize the competition in selected spaces.
Case Study #7 demonstrates the strategic and managerial insights gleaned from IP valuation.
Case Study #8 shows how ipCG's unique innovation process can dramatically improve customer service for a large company.
Case Study #9 explains how a non-durable consumer goods company used an IP valuation to help them evaluate an opportunity to buy IP.