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    Case Studies
  1. Where does your IP fit into the marketplace?
  2. How can due diligence decrease your investment costs?
  3. How can a strategic IP plan guide profitable investments?
  4. How can a strategic IP portfolio initiate cultural change?
  5. How can fewer patents lead to a more efficient IP strategy?
  6. Can your marketing department help direct inventing?
  7. How can IP valuations aid strategy and management?
  8. How can innovation improve customer service?
  9. How do valuations inform IP acquisition opportunities?

 

Where does your IP fit into the marketplace?

Type of Company: Wholly-owned subsidiary of a public corporation

Industry: Energy

Company's IP Issues

The Company invests extensive R&D resources in emerging energy technologies. Both the breadth and rate of innovation are high, necessitating the development of comprehensive and sustainable IP management processes. Opportunities included:

  1. No formalized process for capturing and disclosing IP;
  2. Limited strategic understanding of competitive IP; and
  3. No coherent IP strategy aligned with the overall goals of the organization.

ipCG Services

ipCG performed ipScan® invention inventories in four different technical spaces in order to help the Company organize its IP portfolio. The scan services provided a lengthy list of potential inventions to be disclosed.

We worked closely with the Company and its patent counsel to conduct invention interviews. We produced over 100 ipDisclosure® records, which formed the basis for an extensive list of enabled patent applications and formalized trade secret documents.

We performed an ipStrategy® session to align the Company's mission, vision, and goals with the IP. Our ipLandscape® and ipAnalytics® services provided a visual representation of the Company's IP portfolio in relation to competitive intelligence in the technology space. When the results of these services were combined, we were able to create a comprehensive IP story that was suitable for the investment community.

Benefit From ipCG Services

  • Our ipScan process rapidly captured existing and near-term inventions, allowing for efficient identification of disclosure targets. Our ipDisclosure process saved the Company valuable time and money by disclosing inventions in an expedient and consistent manner that could be readily leveraged by executive reviewers and legal representatives.
  • Our ipLandscape and ipAnalytics assessed the Company's product value expectations. We mapped concentrated areas of IP, along with white spaces, and reported industry trends and technologies that have commercialization potential.
  • Our strategy session helped the Company align its ongoing IP strategy with its overall business goals.
  • Our final report summarized the relative strength of the Company's IP, compared to competitive IP, in the technology space. The Company now has a solid, well-designed IP portfolio and relative value analysis that can be taken to the investment community or potential joint venture partners or can be used to support M&A activities.


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