ipCG Blog

Managing Ideas, Inventions, & IP.

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What is your IP and technology worth?

Over the past year, ipCapital Group has seen a dramatic increase in requests to value IP portfolios. The engagements range from advising on high-profile deals to supporting capital raises for small, private companies who have few assets other than IP. We continue to use these experiences and lessons as feedback to our methodology, which is critical as the landscape evolves. In our latest video, we highlight a few of those lessons.

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POSTED BY Adam Bulakowski AT 11:15 A.M. Oct 24, 2012

Reboot Your Innovation Strategy

Is your business strategy aligned with the current market? Or, are you exhausting resources on innovations for a bygone market opportunity? Reboot your innovation strategy with a broader perspective.

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POSTED BY Adam Bulakowski AT 5:45 P.M. Jul 25, 2012

IP's Impact on Investor ROI

As a follow-up to the recent M&A post, this article examines common IP-related drivers of ROI, from the perspective of an investor, such as a private equity firm.

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POSTED BY Adam Bulakowski AT 8:04 A.M. Jun 13, 2012

IP’s Role in Improving M&A Success

Inorganic growth strategies through M&A don’t always account for the potential of intangible assets. M&A teams that consider IP and other intangible assets both before and after a deal can improve success with more accurate pricing and more efficient value extraction.

(Full IP Blog Article)

POSTED BY Adam Bulakowski AT 8:35 A.M. Jun 7, 2012

IP Valuations: When an IP Decision Includes a Real Option

Making the decision to invest in patented technology requires a manager to map and evaluate a series of decisions and uncertainties. Real options pricing can enhance IP valuations in situations where key assumptions regarding market, financial, and technology variables are identified and estimated with reasonable accuracy. When coupled with the income and other valuation approaches, such as comparable market transactions, options thinking can guide financial and strategic decision making.

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POSTED BY Adam Bulakowski and Betsy Nesbitt AT 8:09 A.M. May 25, 2012

Do Investors Understand the Value of your Patents?

Last week, Microsoft paid $1.06B to purchase and license about 1,100 AOL patents. Putting the issues of purchase premium and strategy aside for another discussion, this transaction presents an interesting case on IP value expectations and communications.

(Full IP Blog Article)

POSTED BY Adam Bulakowski AT 8:20 A.M. Apr 17, 2012

IP Valuation Case Study: IT Industry

Over the past two years, ipCG completed several IP valuations in the IT industry. In most cases, our clients contracted the models for external purposes - to estimate IP value for M&A negotiations. However, work products generated significant internal benefits as well. We share this case study with you to demonstrate the many strategic and managerial insights that can be gleaned from thoughtful IP valuations.

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IP Valuation: Is the "25% Rule" Still Relevant?

The 25% rule is a rule of thumb used to estimate royalty rates for intellectual property (IP) licensing transactions by approximating the risk/reward relationship between a licensee and licensor. A licensee only pays a portion of profits to the licensor, because of the additional costs and uncertainties that it incurs to convert the technology in to revenue.

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Linking IP Strategy and Profitability

Business strategy boils down to choices, with the ultimate goal of maximizing firm profits. The firm plans its activities, e.g. operations, marketing, finance, R&D, to support its business strategy. However, few firms use IP strategically by aligning IP activities with their business goals.

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Linking IP to Competitive Advantage

In formulating its business strategy, a firm analyzes both its external environment and its internal composition. Externally, the firm studies the structure of the industry in which it competes, identifies market opportunities and threats, and researches social, political, technical, and economic trends.

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Measuring, Managing, and Communicating Intangible Asset Value

Intellectual property (IP), such as a patent portfolio, is a critical intangible asset for innovative companies. However, IP presents management and communication challenges because few companies catalog their IP strategically or link its development to value creation, i.e. increased revenues or decreased costs.

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Cost-Effective IP Strategy Investment

Whether a company uses its IP offensively or defensively, a company's investment in IP strategy can be implemented cost-effectively in both the short and long term. Four practices to consider are: an IP portfolio audit, strategic foreign filings, defensive publications, and strategic portfolio development.

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Intellectual Asset Management Best Practices for Small Companies

Small companies can face large financial hurdles on the way to securing intellectual property (IP) protection, particularly with patents. Accumulated patent lifecycle costs can exceed $125,000 for one US & one PCT filing. This cost may include prior art searching, patent drafting, patent prosecution, and maintenance fees.

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Is it worth $20M or $200M? A case study on (un)realistic IP licensing value expectations

IP valuation is complicated by a host of factors, such as accessing market comparables, determining IP risk, handicapping potential licensees, and calculating the uncertain economic benefits to be generated by IP assets. While many sources enumerate methods of IP valuation, few provide real-life applications or guidelines.

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