It's a bleak geography for many of the top corporations. The top companies in the mobile advertising space, with the exception of Google and Yahoo, even come close to being the top patent holders in the sector.
The rise in the prevalence of technology and patent filings in the car rental industry is creating the possibility of an industry disruption due to intellectual property. Car rental companies that acknowledge and prepare for the increasing importance of IP will stand to benefit, while companies that ignore the importance of IP will suffer.
ipCG is pleased to announce the release of its first iPhoneTM application, the Ah Ha!TM Discovery Deck, which is an electronic version of a brainstorming and creativity tool that ipCG has been using for years with clients.
If you expect mobile applications will become an established channel of communication for your business, you should consider implementing a formal strategy to guide the development process, from generation ideas to prototype creation to selection of best mode of IP protection.