Success StoriesBest-in-class companies recognize the benefits and importance of extracting value from their entire intellectual property (IP) portfolio. These market leaders know that IP must be leveraged for more than just defensive purposes if they are to maximize its full potential. A systematic, proactive approach aligns IP portfolios with business strategies, so that human capital, innovation, and invention reflect and support the vision of the business. As a company asset, IP becomes a source of value and profitability. For example, when employed strategically, IP can be used to:
- Drive growth and profitability in commercial initiatives
- Create sustainable competitive advantages
- Secure new market opportunities
- Protect key products and services, commercial applications, and business methods
- Generate high-margin incremental revenue
Case Studies illustrates unique IP strengths and opportunities of six diverse clients that sought to develop actionable strategies to improve their IP value.
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