Type of Company: Fortune 500

Industry: Pharmaceutical

Company’s IP Issues

The Company had three objectives:

1. To align priorities and form a collaboration between its R&D staff and its marketing staff;
2. To identify and capture IP that would create a sustainable competitive advantage; and
3. To learn how to invent new IP.

ipCG Services

We established a systematic process that enhanced communication between the technical and marketing units.

Using our ipScan^® process, we identified and captured over 100 invention records for the Company. We also documented over a dozen of these inventions using our ipDisclosure^® process, saving time and resources by disclosing inventions in an expedient and consistent manner that could be readily leveraged by executive reviewers and legal representatives.

We helped the Company understand the value of owning IP in a chosen space by creating an ipLandscape^®, or a visual representation of its IP in a technology space, and by developing competitive intelligence through the ipAnalytics^® process.

Benefit From ipCG Services

• The Company enhanced the value of its IP by inventing specific products for appropriate markets and by developing a successful plan to market those products.
• The Company now realizes the value of identifying and owning IP in a chosen space. It can use its own technology to create future inventions and, at the same time, prevent others from using its IP. The Company has minimized its competition and continues to increase revenue and develop stronger margins.