There has been a lot of press regarding patent auctions. What many companies may not know is that auctions have been a well-known business tool for selling Intellectual Property (IP) for decades, but many of these auctions have been private and targeted on one portfolio. We have worked with our clients to develop auctions for sale of patent estates. We have found that there needs to be a lot of diligence and strategic thinking, to get the highest value for the portfolio for sale. Our clients have asked us to help by understanding:

1. The players in the space and their strengths and weaknesses.
2. The monetary value of the IP for sale, so that we can estimate which offers make sense to accept.
3. The right targeted potential acquirers.
4. The auction licensing strategy, to determine whether to do a private or a public auction.
5. The deal strategy so that we can obtain the highest value of the portfolio.
6. The right way to package and advertise the IP Story

We have developed a unique set of service components that provide this information and an integrated and systematic process for IP portfolio auctioning.

We help by:

1. Developing an ipLandscape^® and Patent Analysis, to help you understand the players in the space and their strengths and weaknesses.
2. Valuing your IP, to help you have a data-driven understanding of the potential value.
3. Developing the right targeted potential acquirers, from both the ipLandscape and an independent marketing analysis.
4. Developing an auction licensing strategy, to determine whether to do a private or a public auction.
5. Developing a plan to run the auction, advertise it, and determine whether to use other auction entities.
6. Developing a strong deal strategy, to show the buyers of the IP how they can leverage the IP, such as how they can use this IP to exclude others, license to others, protect brand, develop a competitive position, enhance their investor relations, or leverage contract or deals.
7. Developing a customized and targeted ipStory to represent the Business, Market, Product, Technology, and IP that show how the IP links to the business and market value.
8. Using ipCG’s brand to obtain relationships with I-Banks and securitization entities.

ipCG can assist you in evaluating upfront whether you should auction your IP and, if it so, we can guide the process with your team and ensure that you get the highest value for your IP.

To obtain more information or discuss your unique challenges please contact us.