CEOs across the globe agree that managing cost and efficiencies is no longer enough. They are concerned now with meeting top-line growth through Innovation. But there are concerns about how to meet the challenge. The questions raised by the CEOs are:

1. How do we grow top-line revenue with new products and services?
2. How do we get better results from applied R&D, and how do we increase the speed of development?
3. How do we manage against global innovation (from copy cats and cheap labor)?
4. How do we guard against disruptive innovation?
5. How can we be more synergistic between segments of the company?
6. How do we increase innovation from outside collaboration?
7. How do we create, evaluate, and adopt new business models?

ipCG has been working with its large client base over the last seven years to use its systematic approaches to invention and IP, to support current business issues. In the past, we found many companies that were interested in managing their IP through intellectual asset management (IAM); our methods were designed to meet that need. Our clients also had a need to guard against lawsuits, so we created a number of methods and approaches for this. More recently, we found that our clients wanted to integrate IAM into existing processes, such as Stage-Gate^® and Six Sigma, so we have developed integration paths between our methods and these processes.

Clients also have asked us to assist in driving cash to the bottom line from successful licensing of IP. Very recently, we have been relating all these methods, processes, and experience to innovation. Here are some ways we help:

1. Grow top-line revenue licensing in, using our IP Landscape and Patent Maps to find new product opportunities.
2. Enhance R&D, by structured and strategic Invention on Demand
3. Guard against disruptive innovation, by patenting in front of disruptions in the market to gain a position of strength and by using our IP Landscape and IP Analysis to create disruptions.
4. Understand all the Human Capital available in the company through the IP Scan process, to find synergies inside the company.
5. Get leverage and enhance collaborations through JVs and partnership, who manage our IP assets and that of the collaboration more fully .
6. Gain internal innovation efficiencies, through creative use of IP, to support leverage with suppliers and vendors.
7. Gain internal innovation efficiencies, through creative use of IP, to support leverage with suppliers and vendors.
8. Manage the impact of copiers and cheap labor, through strategic use of trade secrets, and force our inventors to build “tracers in products” to build processes that separate more easily, so that we can vendor our small processes to many versus all to one.
9. Create, evaluate, and adopt new business models, using our unique reverse engineering of class 705 patents (business methods) to get companies educated about how to create and protect the new business models.

As we move toward more directed innovation, ipCG is consulting to help create individualized innovation processes, by using our systematic tools and techniques.

To obtain more information or discuss your unique challenges please contact us.