Resilient Innovation

Is innovation part of your growth strategy? In a time when U.S. investments in R&D exceed $200 billion, it seems that many businesses are looking to innovation as the foundation of a sustainable competitive advantage.

However, companies that have historically operated on incremental improvements now find that they struggle to come up with the next “brand new thing.” Further, the new ideas they develop may already be claimed in the marketplace or in the patent literature. They may also overlook the need to protect their innovations early and lose valuable ownership of their investment. Worst of all, they may determine that even their best innovations aren’t aligned to the direction of the business, thus becoming a wasted expenditure of valuable development time and money.

In the Winter 2007 edition of Growth Strategies , we will offer actionable solutions to these issues and provide further detail on how a company can connect innovation and IP strategy, to be a resilient company that not only survives but thrives in today’s business world.

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