The Perceived Value of Patents - IA #73
In this episode of Invent Anything, John Cronin explores one of the most powerful ideas in IP strategy: the perceived value of intellectual property. Drawing on 30+ years and thousands of clients at ipCapital Group, John explains how patents evolve from a legal right into a strategic business asset, and why litigation, the reason most people think patents exist, is actually the last resort. Across six topics, John breaks down how IP creates real business value through litigation, monetization, dealmaking, and financing (M&A, raising money, and asset-based loans), and what ultimately drives and raises the perceived value of your IP. Whether you're an inventor, entrepreneur, executive, or investor, this is a practical roadmap for turning patents into leverage, credibility, and value.