In this episode, John explores the types of businesses that may or may not need intellectual property (IP), like patents and trade secrets. Learn whether your business needs IP to protect its business model, or if filing patents will just increase expenses. The topics in this episode include:
- Business Brand and Personal Brand
- Business Risk Reduction
- Business-enhanced Patent Monetization
- Business Valuation using Intellectual Property
- Business Cost Reduction using Intellectual Property
- How IP Enhances Business Strategy
Invent Anything™ with John Cronin. In this series, John shares insights relating to invention, creativity, and intellectual property collected over 17 years at IBM (becoming its top inventor with over 100 patents and 150 patent publications) and 23 years as managing director of ipCapital Group (working with over 800 companies and approximately 15% of the Fortune 500, hundreds of mid-size companies and hundreds of startups and governmental laboratories).
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